Apple airs new iPod touch commercial featuring iMessage

With the holidays around the corner, Apple’s advertising team is working overtime. Now the company has just released a new iPod touch ad.

The iPod touch line didn’t receive any hardware updates this year, but it did get a new white model and a minor price drop. It also received the new iOS 5 update, which stars in the device’s latest TV spot.

The advertisement is interesting because not only does it spotlight cool features like Game Center and video recording, but it also shows the device has smartphone-like qualities such as text messaging and video calling.

Users can send text and other media to other iDevice owners using iMessage, and can make video calls using FaceTime. And at $199, it’s not a bad alternative for people who don’t want a data plan or carrier contract.

Let us know what you think about the new Apple commercial in the comments below!